Predicting Your Competitors’ Future Sooner through Trademarks

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What if You Could See Your Competitor’s Future Before it Happens?

What if You Could See Your Competitor’s Future Before it Happens?

Now You Can with Trademark Insights Roadmaps to the Future

Companies are always watching their competitor’s activities, trying to glean insights into their business strategies. Trademark Insights^TM creates an understanding of competitive strategy and operations through branding and trademarks. Now you can predict competitive products using trademarks before those products appear in the marketplace.

Trademark Insights is a new, never-before available service designed to help you understand your competitors’ future strategy and plans at the earliest possible moment. Trademark Insights gives your business the information and insights to make the right decisions BEFORE the competitive market shifts.

Articles, press releases, annual reports and patents and patent applications are common sources of business intelligence used to try and piece together a competitor’s strategy. However, these common sources alone can only tell you where your competitors are, not where they’re going.

In the case of patents, there’s absolutely no guarantee that your competitor has ever even brought their invention to the marketplace. Furthermore, public disclosure of patents lags at least 18 months behind the filing date. This means rhe information in patent applications can be too little, too late, for tracking strategy. It’s historical, not real-time. Trademark Insights is changing that.

We monitor and analyze trademark and service mark application filings and registrations from 180 countries around the world and combine that data with current market information provided directly by your competitors and the latest published industry sources.

We take all that data, turn it into information, turn it into intelligence, turn it into insights that can impact the decisions you make.

We make it easy to visualize these directions by providing our proprietary Roadmaps to the Future^TM, graphical representations of where your competitors are headed. Insights Reports enable you to develop better business intelligence and innovate on a foundational source of truth: real-world, real-time, first-party data that is openly and transparently shared by your competitors and trusted industry sources.

Predict competitive products using trademarks

Trademark Insights Reports are ideal for:

• Businesses already competing in the market spaces we analyze
• Companies thinking about entering those spaces
• Venture capital and private equity firms thinking about investing in companies that compete with the companies we analyze

Our reports are particularly useful for:

• Brand managers, CMOs and marketing teams
• Product managers, CTOs and product development teams
• Sales managers, CSOs and sales teams

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Oatly Insights – Our First Report is Now Available

Throughout 2023, we will be releasing a stream of Insights Reports on leading-edge consumer products goods companies.  Our first report, available now, is on Oatly AB, a Swedish company that is one of the earliest innovators of plant-based milk alternatives and the world’s original and largest oat drink company.

Replacements for traditional dairy and meat products have become the rage, as consumers look for healthier, more functional food and beverage alternatives.  Milk replacements are quickly taking shelf space from cow’s milk in supermarkets around the world.

Trademark Insights has developed a comprehensive report that can provide you with valuable insights into Oatly’s current and planned branding strategy and product and service offerings and give you insights into Oatly’s directions with our Roadmaps to the Future^TM. Predict Oatly’s competitive products and services using trademarks before they happen.

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COMING SOON

Our next Insights Report will be on Impossible Foods, the leader in plant-based meat alternatives