Our 2023 Oatly Insights Report is Now Available
Oatly AB, a Swedish company founded to exploit oat-based dairy alternative technology developed in the late 1990’s by a group of scientists at Lund University, is the world’s original and largest oat drink company. The Company launched its first oat milk product under the Oatly brand in 2001. We are now offering a Trademark Insights Report on Oatly future products and services based on our proprietary analysis of their trademark portfolio and public communications and pertinent trade reports.
Over its 25 years of existence, Oatly has expanded its product line to include alternatives to milk, ice cream, yogurt, cooking creams, spreads and on-the-go drinks. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally.
Oatly products are sold through a variety of channels, from independent coffee shops to national and multi-national partnerships with established franchises like Starbucks and Espresso House; in food retailers like Target, Tesco and premium natural grocers; in gas station chains like Aral, Germany’s largest fuel network; and through e-commerce channels such as Alibaba’s Tmall. Oatly also offers a range of services under the Oatly brand.
Oatly has been a prolific user of the trademark protection system, filing over 550 trademark and service mark applications across over 20+ countries. From Oatly’s trademark applications and registrations, along with detailed information provided directly by the company and industry sources on its products, brands, and business, the 2023 Oatly Insights Report provides valuable insights into Oatly’s current and planned branding strategy and product and service offerings. Included are a proprietary set of Roadmaps to the Future that show where Oatly is likely headed.
All our Insights Reports are updated quarterly and will be available for purchase, individually and by subscription. Purchase our 2023 Oatly Insights Report now and receive the next two quarterly updates absolutely free.
Sample page from Oatly Insights Report
Our Trademark Insights Report on Oatly future products and services is available now.