Predicting Your Competitors’ Future Sooner through Trademarks
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Predicting Your Competitors’ Future Sooner through Trademarks
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Trademark Insights – Using Trademarks to Help Companies Predict Their Competitor’s Strategy … at the earliest possible time
Trademark Insights was created by Brian Leitten. With dual careers in trademarks and business and technology, Brian learned that the unique nature of trademarks created a novel opportunity to unearth critical business intelligence before it impacts the market. He built Trademark Insights with goal of sharing his groundbreaking process for using trademarks to identify at the earliest possible time the strategic business, product, and service directions that companies will likely take, giving senior company executives, marketing and sales leaders and venture capital and private equity investors the ability to see their competitors’ strategic roadmaps sooner than ever before possible.
“Brian knows this approach works because he has used it in many successful businesses to stay ahead of the curve and predict his competitors’ moves at the earliest possible time.”
“Brian knows this approach works because he has used it in many successful businesses to stay ahead of the curve and predict his competitors’ moves at the earliest possible time.”
Brian knows that this approach works because as a CEO, COO and senior business leader of over ten successful businesses, ranging from startups to subsidiaries of Fortune 500 companies, he has used this technique to stay ahead of the curve and predict his competitors’ moves at the earliest possible time.
Brian Leitten, Founder
JD, MBA, BS, MEng
Former President of International Trademark Association and U.S. Trademark Association
Former Adjunct Professor, Trademarks & Unfair Competition, Georgetown University Law School
C-level healthcare, consumer goods and technology executive
IP expert with 30+ years of corporate and consulting experience in branding and innovation development, business operations and product development
Recognized for his trademarks and unfair competition expertise by:
The New York Times
https://www.nytimes.com/1982/10/05/business/business-and-the-law-trademark-controversy.html
The Washington Post
The U.S. Senate
The International Trademark Association
https://heinonline.org/HOL/LandingPage?handle=hein.journals/thetmr82&div=68&id=&page=
Companies represented include: Clorox, Amway/Nutrilite, Makers Mark, Rémy Martin, Lever, Hill-Rom, Hillenbrand Industries, American Tourister, Medeco Security Locks, T-Mobile, Sharp Electronics, General Electric, Ericsson, TetraPak, Blue Diamond Growers, ADM, Live Kindly, NPR, PBS, VGM & Associates, FREE Foundation and Assist ME
Paper airplane photo by Matt Ridley